WINNIPEG New public health orders coming into effect this weekend has one fitness provider booking appointments, but warns economies of scale could hurt larger operations. Gyms, fitness centres, and yoga studios will be able to reopen at a 25 per cent capacity, but only for individual instruction. “We’ve already got people booked,” said Annabel Scott, owner of Pilates Manitoba Capacity. Scott said she is fortunate because Pilates is done in both individual and small group or class settings. She will be able to start offering one-on-one services under the new rules. “The 25 per cent capacity, I think, is very problematic for bigger places and bigger gyms, and problematic for the people they serve,” she said. “I don’t think it’s got health economics to it. I don’t think it’s got financial economics to it.”
Thomas Barwick
Marketing professor Timothy Calkins says companies should develop COVID-friendly customer experience strategy.
Companies should embrace the online experience and adapt offerings to meet their customer s needs.
The first days and weeks of the pandemic forced companies to initiate significant changes to their customer experience. Nearly a year later, with the risks of exposure still high in the US, many of those changes have become habits. And because habits tend to stick, even with vaccine rollouts, many industries face a changed landscape for the future. The realization has hit all of us that this pandemic is not a two-week or a two-month disruption, said Tim Calkins, a clinical professor of marketing at the Kellogg School. It s going to go on for a very long time.